How To Hire A Graphic Designer For Your Personal Brand Logo

What Is A Personal Logo?

Just like the Skipper needs Gilligan and sushi needs ginger, your personal brand needs a logo.

Keep reading to find out:

  • The 3 definitive reasons why a personal brand logo is important
  • 6 personal logo design tips to consider BEFORE a designer starts your logo (#3 might surprise you)
  • The dos & don’ts of giving your logo designer feedback
  • Your final logo checklist

Why Is A Personal Brand Logo Important?

1. Own The Mind

A logo is instantly recognizable and triggers thoughts in your audience’s mind.

2. Own Your Brand Identity

A great logo allows your audience to identify with your personal brand no matter where they find you. Twitter, LinkedIn, Facebook, your website, your company’s website, Pinterest… you own your personal brand with your logo.

3. Own Your Message

A great logo won’t save a bad message, but a bad logo (or no logo at all) can kill a great message. The human brain is wired to respond to visual cues, and a logo provides the visual cue your audience needs to remember you and more importantly, your message.

4. Help Your Audience

These people want (need) to hear your message. Don’t scare them away with a bad logo (or no logo) that’s not their type.

Hint: A good logo designer will take time to learn about your market to create a logo that works best for your personal brand. Some may even conduct or request a competitive analysis of your niche.

6 Tips To Consider BEFORE A Designer Starts Your Logo

Consider these factors when establishing guidelines with your graphic designer:

1. Ask the right questions.

  • What are your top 3 core values?
  • What problem does your message solve?
  • Is there a unique story that inspired your message?
  • What type of person does this design need to appeal to?
  • What 3 words best describe your personal brand or expertise?
  • What is the primary message you want to convey to your audience?
  • What 3 words do you want your audience to use when they describe you?

2. Find the symbolism.

How do you find the symbolism? Start by writing down 10 words that you think best illustrate your expertise. What adjectives, objects, emotions, events, or periods of time represent your message?

These 10 words will help your designer create symbolism through typography, color, and illustrations.

3. Understand the psychology of color.

  • Red — strength, passion, desire, importance, attention, energy, power, determination, love
  • Orange — friendly, vitality, playfulness, enthusiasm, fascination, happiness, creativity
  • Yellow — happiness, optimism, warning, joy, intellect, energy
  • Green — prosperity, nature, stability, growth, safety, trust, loyalty, wisdom
  • Light Blue — trust, tranquility, openness
  • Dark Blue — security, formality, efficiency, professionalism, serenity, duty, logic, coolness
  • Purple — royalty, creativity, luxury, dignity, independence, mystery
  • Pink — youth, innocence, femininity, nurture, warmth
  • Brown — rugged, earthy, old-fashioned, reliability, support
  • White — clean, virtuous, healthy, goodness, innocence, purity
  • Gray — gloom, subdued, neutrality
  • Black — sophisticated, edgy, authority, power, elegance, formality

By no means is this an exhaustive list, but acknowledging that color psychology affects emotion should influence your logo choice. Let your designer know if you have a preference.

4. Make a mood board.

Truth #2: Graphic designers are not mind readers.

Bridge the gap between the thoughts in your head and the ideas in your graphic designer’s mind with a mood board.

Think of a mood board as a swipe file for logo inspiration. It’s simply a compilation of images that communicate your ideas, culture, values, and vision.

When you see pictures that inspire or validate your brand’s visual identity, add them to the mood board. (We like using Pinterest to create collaborative mood boards.) This will guide your graphic designer as they begin creating a logo.

5. Decide the type(s) of logo you want.

Lettermarks: initials

Wordmarks: text

Pictorial marks: symbols or icons

Combination marks: symbols + words

Emblems: text + symbols

6. Your logo shouldn’t cost less than $500.

Any logo costing less than $500 dollars means you’ll be working with a less-experienced designer with bad design software. They likely won’t take the time to fully understand your personal brand.

Our clients work directly with our Creative Director to come up with their personal brand logos (if they don’t already have one).

As an example, here’s one of our client’s logos:

Our Creative Director explains how she designed the logo like this:

“The logo, using only the name “Schwally,” easily communicates the personal brand. It includes an element similar to the AVL logo (client’s business is AVL) where the W and the A connect. The S in this logo communicates continual motion which was inspired by the idea that companies need to constantly evaluate their financial status.”

The Do’s & Don’ts Of Giving Feedback On Your Personal Brand Logo

DON’T use subjective language. DO use specific, objective language.

Ambiguity causes frustration and wastes time. What’s bland for you may not be what’s bland for your designer. Pinpoint exactly what concerns you.

Bad example: It needs to feel more alive.

Good example: The colors aren’t evoking the right feeling. I’m concerned it won’t resonate with my audience.

DON’T state the solution. DO state the problem.

Your designer knows what they’re doing, so trust them to find the right solution to the problem. If you tell your designer what’s bothering you, they can find the right solution to fix it. They understand how to play with design elements holistically. You don’t, so trust them.

Bad example: Make the text smaller.

Good example: I’m afraid the text takes up too much space and it’s drawing attention away from the rest of the screen.

DON’T tell. DO show.

Telling your designer what you want is difficult. Showing them is much easier. Give your designer a visual reference to help them understand your preferences. This is where having a mood board helps.

Bad example: This needs to “pop” more.

Good example: This wasn’t exactly what I had in mind for “pop.” Here’s a link that shows what I was thinking.

DON’T leave things to chance. DO ask questions.

The earlier you ask your questions, the easier it will be for your designer to create your perfect logo. Rather than letting things slide until the last minute, ask your designer questions throughout the process. See something that you don’t understand? Question it now.

The Personal Brand Logo Checklist

  • Is the logo simple to remember?
  • Is your logo recognizable within 2 seconds?
  • Is your logo timeless? (It shouldn’t be trendy.)
  • Is your logo visually appealing to your target audience?
  • Is your logo unique so that it distinguishes you from others in your industry?
  • Is the logo versatile enough for all your needs — both digital & print? (Can you use it across all your digital platforms and offline media assets?)

RELATED: How To Get A Killer Profile Picture (And Why It Matters)

The original article appeared first on our blog.

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(Image sources: IBM, Twitter, Kelley Drye, Mountain Dew, Ryan Hanley, Lacoste, Starbucks, Alex In Wanderland)



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