What is a CXO?

A CXO is shorthand for Chief Experience Officer, a role that focuses on creating a customer experience (CX) that meets or exceeds expectations at every stage of the customer journey.

This position is responsible for a company’s CX at every touchpoint (before, during, and after a purchase), and effectively communicates a company’s unique value proposition with a loud and clear message across multiple channels.

Companies like Amazon and Netflix have invested in CX to acquire and retain loyal customers. …

By Andy Seth

I made a living as a professional negotiator, making global deals for Fortune 100 companies like Microsoft, Levi Strauss, and The Gap.

The process I used was called “strategic sourcing.” That’s fancy talk for finding the best suppliers and structuring deals that delivered the highest quality at an affordable price.

Since my clients spent tens of millions of dollars on any one category of spend, the stakes were high so my process had to be tight.

After years of negotiating global IT hardware deals for Microsoft, a tricky proposition considering their suppliers were also their customers (e.g…

By Shaye Moessner

Professional networking is no longer confined to swapping business cards at conferences and after-work happy hours. In our new age of virtual networking, you can connect with c-suite executives, new talent, and potential clients… without leaving your desk.

Unlike most social media platforms, LinkedIn is a purely professional ecosystem: Your profile is your modern-day resume, and your activity is modern-day business networking.

There are more than 706 million professionals on LinkedIn. If you want to develop meaningful business connections and establish yourself as a thought leader in your industry, this is where you need to be, too.

By Shaye Moessner

When it comes to online marketing agencies, there are plenty to choose from. One Google search can lead to hours down the bunny trail looking at different agencies’ websites and social media accounts. How do you know which one to invest in?

At the end of the day, we all want to make the best choice for our business. We want to spend our money effectively and work with a team that not only understands what we need but also gets the job done right. We want to find a solution that makes our life easier.


By Shaye Moessner

Wouldn’t it be a dream come true if you were on the same page with every vendor you hired, and they knew the ins and outs of your brand from the get-go? Many companies have a strong idea of what their brand is, or what they’d like it to be, but they don’t have it written down.

This was the trouble Ablis CBD was encountering when they first approached Flow to talk about brand guidelines.

“A lot of the decisions we were making weren’t backed by a direction, even though we had clear reasoning for doing them,”…

By Shaye Moessner

There’s a world of information at our fingertips. Have a question? Google it, and you’re sure to find what you’re looking for on the first page of search results. In fact, according to Hubspot, 75% of Google users never go past the first page of search results.

So how do you make sure that your website pops up on that first page? The key is Search Engine Optimization, or as it’s commonly called, SEO: the practice of making your website favorable to Google’s organic search results.

How Does SEO Work?

When Google’s crawlers visit your website, they scan your content and…

By Andy Seth

Many business owners are aware of the benefits of sending out a text: It’s quick, personal, and has a higher engagement and open rate than email. It’s a powerful way to reach customers, and it’s in a lot of marketers’ toolboxes.

SMS marketing (“short message service,” also known as text message marketing) can be an effective part of an omnichannel approach to contacting customers, providing follow-up after an email, or reminding them about an appointment.

It’s also a powerful way for customers to reach you.

When you recognize that SMS messaging is meant to go both ways…

By Andy Seth

As a chief revenue officer, your job is to deliver a profitable revenue model. Some say that a chief revenue officer is responsible for delivering revenue streams, but an effective CRO looks at things holistically. You don’t want to bring in revenue that your team can’t service profitably. You want to deliver profitable revenue.

Read on for key strategies (and tips from other CROs) that you can use to create a profitable revenue model for your company.

Always Remember to Look at the Big Picture

When you design the systems (including the processes, technology, and the people) that maximize the flow of new customer acquisition…

By Shaye Moessner

“Content marketing” may sound like a huge undertaking. Blog articles, keyword research, and what feels like hundreds of different social media platforms to post on.

We know that your time is valuable, and there are plenty of other things you need to get done that will provide an immediate return. But, we also know that content marketing is a very effective way to generate new customers and deliver continuous returns.

Want to step up your content game, but don’t have a lot of time? …

By Andy Seth

Hiring a public relations firm won’t translate into actual business growth, new customers, and profits unless you’ve laid the right foundation.

I never knew that. Partly because I was naive and partly because a PR firm won’t ever tell you this.

You can spend thousands on PR, get in the press, and then… crickets.

It wasn’t until my recent book and album launch that I “did it right.” I didn’t start with hiring a public relations firm.

I started with three things and I got results.

Learning the “right way” to approach PR was difficult (and expensive)…


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