By Andy Seth I made a living as a professional negotiator, making global deals for Fortune 100 companies like Microsoft, Levi Strauss, and The Gap. The process I used was called “strategic sourcing.” …

By Shaye Moessner Professional networking is no longer confined to swapping business cards at conferences and after-work happy hours. In our new age of virtual networking, you can connect with c-suite executives, new talent, and potential clients… without leaving your desk. Unlike most social media platforms, LinkedIn is a purely…

By Shaye Moessner When it comes to online marketing agencies, there are plenty to choose from. One Google search can lead to hours down the bunny trail looking at different agencies’ websites and social media accounts. How do you know which one to invest in? At the end of the…

By Shaye Moessner Wouldn’t it be a dream come true if you were on the same page with every vendor you hired, and they knew the ins and outs of your brand from the get-go? …

By Shaye Moessner There’s a world of information at our fingertips. Have a question? Google it, and you’re sure to find what you’re looking for on the first page of search results. In fact, according to Hubspot, 75% of Google users never go past the first page of search results. …

By Andy Seth Many business owners are aware of the benefits of sending out a text: It’s quick, personal, and has a higher engagement and open rate than email. It’s a powerful way to reach customers, and it’s in a lot of marketers’ toolboxes. SMS marketing (“short message service,” also…

By Andy Seth As a chief revenue officer, your job is to deliver a profitable revenue model. Some say that a chief revenue officer is responsible for delivering revenue streams, but an effective CRO looks at things holistically. You don’t want to bring in revenue that your team can’t service…

By Shaye Moessner “Content marketing” may sound like a huge undertaking. Blog articles, keyword research, and what feels like hundreds of different social media platforms to post on. We know that your time is valuable, and there are plenty of other things you need to get done that will provide…

By Andy Seth Hiring a public relations firm won’t translate into actual business growth, new customers, and profits unless you’ve laid the right foundation. I never knew that. Partly because I was naive and partly because a PR firm won’t ever tell you this. You can spend thousands on PR…